Packaging sustainability in three tracks

by Karen van de Stadt, Packaging Expert, Netherlands Institute for Sustainable Packaging

How to design your packaging now and in the future? What boundaries are in place at the moment and which possibilities are there in the future? Looking at the publication ‘The state of sustainable packaging’ and the innovation tracks that the KIDV describes in there, what can you do with your packaging to move forward.


Karen van de Stadt has been a packaging expert at the Netherlands Institute for Sustainable Packaging (KIDV) since 2013. Before that, she was leader of the prevention department of the Dutch producer responsibility organisation Nedvang.

She has started her career as a packaging developer and worked on packaging development and design for several brands. Karen van de Stadt has studied packaging design (The Hague) and packaging management (Gouda).

At KIDV, she supports producers and importers of packaging materials to keep up with latest developments and to make their packaging portfolio more sustainable. Therefore, she provides them with practical tools, factsheets and knowledge based on applied scientific research.

The Netherlands Institute for Sustainable Packaging (KIDV) advises and inspires companies with practical advice in order to make packaging more sustainable. We offer factual knowledge and tools that are based on scientific research.

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