Design 4 the circular economy: let’s rethink our brake 4 packaging sustainability

presentation by Kévin Le Blévennec, VITO, at Online Packaging Design 4 Sustainability Conference (10 November 2020, 12:00 – 16:00 CET). REGISTER HERE to attend.

Recent VITO research results on 1) the quality of collected packaging waste, 2) a comprehensive review on the progressive integration of material efficiency requirements within EU sustainable product policy framework, or 3) on the role of digital technologies for enhancing waste management activities, can only reinforce this need to integrate holistic approaches connecting different product life-cycle stages and stakeholders at an early design & development phases.

As in this transition towards a more circular and climate-neutral economy, ecodesign is becoming a multi-dimensional activity aiming to maintain functionality, we need to rethink and propose new methodological approaches for efficiently organising the integration of ecodesign activities in the design process of packaging products.

Kévin Le Blévennec works as a researcher at VITO in the unit “Sustainable Materials Management” since 2018. He has been involved in the implementation and international dissemination of science-based policy support studies that help to unlock the potential of the circular economy, with a specific focus on waste and materials management. Kévin is the lead author of the background study for a standardization organisation (ECOS) on ‘Applying ecodesign principles to plastics in a circular economy’. For its paper entitled “Ecodesign to enhance your global value proposition: from space to corporate”, he received the award of LCM 2019 Best Poster at 9th International Conference on Life Cycle Management. Kévin holds an Engineering Master’s Degree in Materials Science (National Polytechnic Institute of Chemical and Industrial Engineering and Technology, France), an Advanced Master’s Degree in International Environmental Management (Mines ParisTech, France) as well as a Master of Science in Environmental Engineering (Tsinghua University, China).

VITO is a leading European independent research and technology organisation in the areas of cleantech and sustainable development, elaborating solutions for the large societal challenges of today. As part of VITO’s Sustainable Materials Management Unit the mission of our team is to help unlock the potential of the circular economy for Flanders and Europe, by helping to change government policies through VITO frameworks that stimulate the circular economy, or that help to remove key barriers for the full potential of the circular economy in Europe; and by providing strategic advice for sector associations or individual businesses on how they can realise their potential in the circular economy.

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